I was reminded again this week why Microsoft Office and html do not work together whilst assisting a client with their Wordpress blog. They asked me to find out why their blog was performing poorly in the search engines and I was looking for answers.

There are obviously many on-page and off-page factors that impact on a website or blog’s SEO (search engine optimization) strategy and in my experience the best place to start is with the html on your pages. The good news is that if you’ve chosen to use a CMS such as Wordpress then it is designed to produce nice, clean html. The bad news is that you will spoil it if you are careless when adding your posts or pages.

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